Conde Nast Portfolio Marcom Material Ad Supported

So I get in the mail a dm piece from Conde Nast Portfolio that has an insert for Visa Signature credit cards smack in the middle of the dm piece pitching me as a 'charter subscriber' a special preview of the upcoming Portfolio title. Even the back cover of the marcom piece had a FP ad for Visa.

Ballsy or boneheaded? I am not sure. I do know that I spent more time evaulating that sales piece than I did any of the so called 'preview' information.

The only take away worth anything more than a puff was John Grimwade's brief article on Infographics.

Either CN is holding a lot back for their launch or there is not going to be much there-there...