Wednesday, December 13, 2006

FHM closes its pages in the U.S.

Emap has announced that FHM will be shuttered in the U.S. To see a seven year old magazine earning 1.25 Million circ give up the race is surprising. Perhaps not as surprising considering that Mediaweek is reporting that their circ fell 3% overall and over 6% at the stand. Even more so when considering that their ad sales were down 22% in 2006. Still, how badly was this title being managed where you can't make it enough into the black on those kinds of numbers? An all or nothing strategy? Obviously there is a ton of me-tooism going on in the once hot 'laddie space'.

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