A DigiSet of Nylon With Your MySpace

Mediapost's 'Just an online minute' email newsletter recently inked about an NYT report that Nylon has signed a deal to issue a free digital edition of Nylon's June/July music issue for MySpace. Yup. For free.

There's no way a deal like this could be structured with a print edition (since MySpace has about 70 million registered users even 10% of them wanting a free mag would stunt any publisher's growth).

On the face of it, sounds like you can't lose here. It's a win for the advertisers in that issue (the digital version is said to mirror the print version), the digital version goes on the virtual rack one day before the print version, Nylon is bound to convert some subs (that alone could be worth this effort) but all is moot with an eye on the ROI that MySpace is bound to be jamming them for the 'opportunity'.