How Large of a Portfolio of advertising will it have...

I have received at least three "it's coming soon" notices in the mail for the biz mag due from Conde Nast...Portfolio. While it doesn't launch until May 2007 (look for it in April), the high profile of this beast is sure to make its first issue a must read. They have a video up of Eric Schmidt talking about Google's future. Find it here.

The interview by the E.I.C. disappoints in my opinion. It is pretty clear that the era of fawning over CEOs is not over if Conde Nast has anything to do with it. Throw virtual rocks at Joanne Lipman, not me, if you agree.

Will Future Need To Stop Wearing Shades?

The future at Future US is not as bright as it once was. They recently announced to pull the plug on four magazines - two shelter mags that couldn't hang with the big dogs, one women's sports pub, and a new launch that just hit the one year mark - are all on the midden heap.


While this pullback is not as dramatic as the one seen in late 2000 when their golden teat known as Business 2.0 shriveled and shrank (prompting the closing of 10 titles and pink slipped hundreds worldwide), it is curious to this observer whether this is a trend we can expect to see from them every five years?


Their video game titles, such as PC Gamer and PSM, continue to shrink and their recent ad page counts in the November 2006 issues are slim considering two new platforms are launching. Indicative of the aging gamer demographic? Or something else?


[KC] They are keeping PREGNANCY - maybe if they changed it to VIRTUAL PREGNANCY or SECOND LIFE PREGNANCY, gamers would get it.