On the Newsstands - Who's Hot

See, when you sell a subscription for $400 a year and you're not peddling medical studies, the upside is people who used to read People now read you also ... do we need a new word for "reading' when all you do is look at pictures and no words have more than 2 syllables (celeb kids names excepted?).

IN TOUCH is #2 on the newsstands in the battle of celeb mags.

MEN'S HEALTH (the shirtless mag) is claiming they have usurped MAXIM as #1 on the newsstand - MAXIM says, "We have not been surped and for God's sake, put your shirt back on!"