Not A Bad Idea, Just Bizarro Choices

From the NY Times, some publishers are trying to get college student hooked on their books by offering them free PDF/Digital versions ... not a terrible idea but instead of actually giving students a real choices, clearly whomever made these choices is a marketing genius who graduated from the School of Obvious Marketing ... sometime in the 1930's ...

"The School of Cinema-Television at the University of Southern California will get Premiere; the Parsons School of Design, Elle; the Johns Hopkins School for Advanced International Studies, Foreign Policy; the Kellogg School of Management at Northwestern University BusinessWeek; and Notre Dame’s college of engineering, Popular Mechanics."

What no farming mags for people at A&M schools or Bass Fishing for Gulf Coast students ...