If Your Readers Are Not So Bright, Take ALL Their Money

If you really, really, really, really want your readers to pick up copies at the news-stand and supermarket racks, this is brilliant - charge nearly $400 a year for a subscription - no, not a trade or a newsletter for the defense department, it's OK! It's OK Magazine's wacky but brilliant strategy and if you love it so much, why not ask their readers to go to cash-advance paycheck office to gather up $400 clams (with a vig of about 200%) so it'll arrive a few days in the mailbox every week or so ... because Jen, Brangelina, Gwen, Xina & Paris are worth giving up that blood medication.